From Engagement Rings to Engagement Rates: Using Taylor and Travis to Connect With Clients

Taylor Swift and Kansas City Chiefs star Travis Kelce just broke the internet with their engagement announcement. An Instagram post shattered records with over a million reposts in six hours (New York Post).

Now, I can’t claim to be a fully-fledged Swiftie, but I couldn’t let the occasion of her engagement pass without writing a blog. After all, when the world is watching a Love Story unfold, it is a perfect chance to remind clients, and their adult kids, that financial conversations before marriage can help ensure the “Forever & Always” part goes smoothly too. Because while the fairy tale may start out Enchanted, long-term success comes from planning beyond the wedding day.

Turning Pop Culture Into Planning Conversations

Social media is already buzzing with playful questions: “Will Travis change his jersey to say Swift on the back?” It is a fun joke, but it highlights a real planning consideration: name changes. For many newlyweds, changing (or not changing) a last name can impact everything from credit histories to passports, insurance records, professional licenses, and even digital branding. It is one of many small but significant financial decisions couples face when they say, “I do.”

That is where you come in. Advisors can use this moment to post, comment, or share lighthearted but educational reminders. For example:

“Congrats to Taylor and Travis! Speaking of name changes, will we see a ‘Swift’ jersey on the Chiefs? If you are getting married, don’t forget love is forever, but paperwork is immediate. From name changes and joint accounts to insurance updates, let’s make sure your financial life is ready for the big day.”

By meeting clients where they are, in culture, humor, and family milestones, you stay relevant and provide practical value at the same time.

A Checklist for “Happily Ever After” Finances

To make this even more actionable, share a pre-marriage financial planning checklist with clients. Consider offering it as a downloadable resource on your website or print it as a handout when working with families.

Here is a 10-step guide to help couples prepare financially before they walk down the aisle:

1. Discuss name changes early. Legal name changes affect IDs, credit, insurance, and digital presence.
2. Clarify financial expectations. Considerations such as protection of premarital assets can reduce future conflicts.
3. Share a full financial snapshot. Be transparent about assets, debts, income, and credit scores to build trust.
4. Update beneficiaries and estate plans. Life insurance, retirement accounts, wills, and powers of attorney should reflect new marital status.
5. Review insurance coverage. Marriage changes health, auto, life, and home insurance needs.
6. Revisit tax strategies. Decide between joint vs. separate filing and understand new tax benefits or liabilities.
7. Align on goals. Whether it is buying a home, starting a family, or early retirement, set shared priorities.
8. Build or grow an emergency fund. Agree on how much to save for unexpected illness, job loss, or surprises.
9. Update healthcare directives. Marriage often shifts legal rights in medical decision-making. Make sure documents match.
10. Establish communication norms. Decide how to handle budgeting, bill paying, and regular money check-ins.

Bringing It All Together

Not every client will relate to bond yields or market volatility, but most will relate to weddings, family, and the excitement of building a life together. By connecting financial advice to cultural milestones, whether it is Taylor Swift’s engagement or a client’s own family celebration, you make planning feel timely, approachable, and essential.

So, while the world speculates on the playlist for the Swift-Kelce wedding, you can ask your clients a bigger question: “Have you had the money talk before you say, ‘I do’?” Because marriage is not just about the Love Story at the start. It is about building a partnership that will not go Out of the Woods when life throws challenges your way.

Happily-ever-after starts with harmony, and not just the musical kind.

A Note on Music and Conversation

If you know me, you know I love music across all genres, from pop to classic rock to a little Elgar when the mood calls for it. Starting with this post, I’ll be adding a “Recommended Listen” at the end of each blog. Think of it as a soundtrack to pair with the ideas we’re exploring. Have a song suggestion or a favorite track you think fits? Reach out to me on LinkedIn, I’d love to hear your thoughts and swap recommendations.

Recommended Listen: “Mastermind” by Taylor Swift (Midnights, 2022). After all, sometimes being “only cryptic and Machiavellian ’cause I care” is exactly what good financial planning looks like.

FOR ADVISOR USE ONLY. NOT INTENDED FOR CONSUMER SOLICITATION PURPOSES.

Beacon Capital Management, Inc. is an investment adviser registered with the Securities and Exchange Commission. Additional information about Beacon Capital Management is also available on the SEC’s website at www.adviserinfo.sec.gov under CRD number 120641. Beacon Capital Management only transacts business in states where it is properly registered or excluded or exempted from registration requirements.

Information presented is for educational purposes only and does not intend to make an offer or solicitation for the sale or purchase of any specific securities, investments or investment strategies.

Sammons Financial^® is the marketing name for Sammons^® Financial Group, Inc.’s member companies, including Beacon Capital Management^SM. 

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